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Now’s the time to craft a great elevator pitch

Part I – Refresh, adapt, innovate: Public speaking in the time of COVID-19

Now’s the time to craft a great elevator pitch
In the American business reality tv show, Shark Tank, one of the first challenges that entrepreneurs face is to impress the judges with a rapid elevator pitch that explains the value of their product to the end user.

As a public speaker, having such a concise and attractive explanation of what is unique about you and what you can offer, can help you gain more event bookings and followers.

Apply these five tips and create a pitch that will intrigue your audience:

Envision your goals and your ideal audience
What do you hope to achieve from your speaking engagements? What type of audience demographic do you hope to attract? Ensure that your pitch reflects this.

Why should they listen to you?
Give your audience a really compelling and specific reason to listen to you. Tell them what they will take away from your session.

Show social proof
Do you lead the HR function at a global MNC? Or are you behind an award winning L&D team? Be sure to briefly mention significant achievements as it shows your influence and authority.

But avoid superlatives
Avoiding superlatives that cannot be verified such as “best”, “only”, “first” as these can come across as gimmicky. Additionally, avoid buzzwords and industry jargon. You want to appear as sincere and authentic as possible.

Read it out loud and refine it
Imagine that you are telling your pitch to someone you met at a networking event. Does it flow naturally? Can you do it in 20 to 30 seconds, which is the typical length of such a pitch?

Three examples:

“ I deliver keynote presentations to C-level executives on how they can future-proof their employees in an uncertain economy, and share tips from my New York Times bestseller, “Workplace of the Future”.”

“Tapping on my experience in senior marketing roles at global companies such L’Oreal and Unilever, I offer webinars that help budding entrepreneurs expand their online marketing presence.”

“After spending ten years as the CEO of an international NGO, I now conduct workshops to help companies in the non-profit sector create better operating and programme budgets, to aid their funding proposals and applications.”

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