Part IV – Refresh, adapt, innovate: Public speaking in the time of COVID-19
Create a killer speaker profile
A great speaker one-sheet is a must have in every aspiring public speaker’s marketing arsenal. It provides event organisers with a quick snapshot of who you are and what you can offer.
This one-page (or sometimes doubled-sided) document is typically offered as a downloadable PDF so that event organisers do not have to spend ages scouring through your website. A quick search online will reveal hundreds of ideas and templates on how you can best condense your speaker information into such a sheet in an attractive way.
At Altafy, we simplify the curation of such information by offering our speakers an easy-to-fill speaker profile that aims to highlight your key expertise and attributes in a way that will appeal to event organisers. The best part? Once your profile is published online, you can share the link with your potential clients quickly and easily. Visit us at www.altafy.com for more information.
Key components of a great speaker one-sheet:
1) Flash those pearly whites
Take a high quality profile photo of yourself against a clear background, with good natural light. Alternatively, invest in a professional corporate headshot, but be sure to let your personality shine through.
2) Elevator pitch
Briefly describe your expertise and what you can UNIQUELY offer your target audience.
3) Key speaking topics
Include 3 to 5 of your core speaking topics with a brief description of each. Customise these according to the event that you are pitching it to. List key takeaways that the audience can expect from your session.
4) Social proof
Organisers want to hear about your past successes and reach. Include a few memorable quotes or comments from satisfied clients. Be sure to add their official designations and company names for greater social proof.
5) Key speaking engagements
Highlight your top three speaking engagements at prominent or meaningful industry events or conferences.
6) Published books
Authored any books? Include images of your book covers.
7) A strong call for action, contact information, and social media handles
Always include a strong call for action and list the best ways in which organisers can reach you. Remember to include your social media handles on platforms such as LinkedIn, Facebook, YouTube, and Twitter so that they can see you in action and form a more holistic picture of you.
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