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Five ways to boost your social media reach during COVID-19 downtime

Part III – Refresh, adapt, innovate: Public speaking in the time of COVID-19

Five ways to boost your social media reach
Social media is an indispensable tool for aspiring public speakers aiming to increase their credibility and clout in the events industry.

In this article, we show you how to leverage the current downtime due to COVID-19 to build your brand image and reach on relevant social media channels.

Pipeline a few blog posts
Use this downtime to work on some quality content that could help boost your authority and influence in your industry. This is a great time to keep abreast of the latest industry trends and record your observations and predictions for the future. Dive deep into core issues that would resonate with your followers.

Get active on LinkedIn
Start sharing your blog posts, relevant third party articles, videos, and photos from events that you have attended. Remember to use appropriate hashtags to get discovered by other users.
There are numerous LinkedIn groups that cater specifically to public speakers.
Join a few of them and get connected with fellow speakers. You never know where your next lead might come from. Follow event organisers to keep abreast of future events that you can pitch for.

Tweet regularly
Is Twitter still relevant? Yes! It is a great tool for posting quick updates and networking at events and industry conferences. Come up with a Twitter bio that best encapsulates your work or speaking topics. The Advanced Search function is a great place to look for upcoming events and call for speakers. Start following relevant companies, build your own followers, and do not
forget your hashtags.

Organisers love to see speakers in action before they book them, so make YouTube your best friend. Start your own YouTube channel and post your demo reel as well as videos from your speaking engagements. You can then use your YouTube embed codes and links to feature these videos on your own website or social media. Easy!

Conduct a virtual event
Why wait till this pandemic tides over? Record a podcast or conduct a webinar using a video conferencing tool such as Zoom. Don’t want to speak alone? Gather a few other speakers to have a topical discussion, or interview someone from the industry for some fresh insights.

Lastly, remember to share your social media handles and weblinks at your next event!

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